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SMARTROUTE SYSTEMS’
SMARTRAVELER
BECOMES FIRST TRAVELER INFORMATION SYSTEM
TO RECEIVE OVER 50 MILLION CALLS
New York,
NY - November 9, 2005 - SmartRoute Systems (SRS), a Westwood
One (NYSE: WON) company, announced today that it has received over 50
million calls to its SmarTraveler information system in Boston, MA. Since
its launch by the Massachusetts Highway Department in January 1993, as
one of the first traveler information systems in the country, SmarTraveler
has experienced, and continues to experience, the greatest number of calls
of any comparable system in the US.
SmarTraveler provides
eastern Massachusetts drivers with the timely, accurate, and route-specific
information needed navigate the busy transportation system in and around
Boston. Travelers get real-time traffic and transit information with a
toll-free call to *1 on their cellular phone or by dialing 617-374-1234
from a land-based phone. The information is also available at smartraveler.com.
Calls to the service are on the rise, with a five-year average growth-rate
of over 10 percent. Last year, SmarTraveler received 6.7 million calls
and is expected to surpass seven million this year.
“By giving motorists
up-to-the-minute traffic conditions, we afford them basic information
that creates smarter and better commuters,” said Massachusetts Transportation
Secretary John Cogliano.
“While 50 million
calls is a milestone we’re proud of, it’s really just a waypost on the
road to an exciting future,” added Jim O’Neill, the Vice President and
General Manager of SmartRoute Systems.
SmartRoute Systems
provides local traffic, news, sports and weather information to wireless,
Internet, in-vehicle navigation systems and voice portal customers. SRS
reports include: traffic incidents, road and lane closures, construction
delays, scheduled roadwork, event delays, travel times and alternate routes.
SRS also manages traffic information centers for state and local departments
of transportation. SmartRoute Systems was acquired by Westwood One in
November 2000 and now has traffic incident data from Metro Networks, in
addition to news and other local content from Metro Source. Westwood One
provides over 150 news, sports, music, talk, entertainment programs, features,
live events and 24/7 formats. Through its subsidiaries, Metro Networks/Shadow
Broadcast Services,
Westwood One provides
local content to the radio and TV industries including news, sports, weather,
traffic, video news services and other information. Westwood One serves
more than 5,000 radio stations. Westwood One is managed by Infinity Broadcasting
Corporation.
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Press
Contact
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Peter Sessa
Westwood One
212.641.2053
peter_sessa@westwoodone.com
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